In the increasingly competitive skincare industry, how to enhance brand competitiveness has become a challenging issue faced by many brands. DR PLANT always adheres to the positioning of high-mountain plants, insists on the national confidence of "making the world fall in love with Chinese cosmetics", continuously promotes the strategy of going global, and thus achieves the brand's long-lasting success while enhancing Chinese consumers' trust and confidence in local brands. Building on this foundation, DR PLANT actively shoulder social responsibility and implement sustainable development strategies while utilizing alpine plants. They continue to make efforts in biodiversity conservation, striking a balance between the application of raw materials and biological protection.
Building the characteristics of alpine plants to demonstrate national confidence
China is rich in natural resources. Alpine plants, with their unique geographical locations, special ecological environments, and strong vitality, have become precious treasures. They not only carry unlimited potential for scientific research exploration, but also serve as carriers of medicinal value and biodiversity. These plants, growing in the misty clouds and nourished by sunshine and rain, contain rich organic ingredients in their bodies, which are the "skincare secret" bestowed by nature to people, fully showcasing the charm of the natural world.
Taking the high-mountain treasure of "Dendrobium" as an example, it is a precious medicinal material with a long-standing reputation in traditional Chinese medicine. Its long history of use and remarkable efficacy have revitalized it in modern scientific research. As a brand that deeply understands the beauty of nature, DR PLANT has insight into the enormous potential of alpine plants. In 2014, it joined hands with the Kunming Institute of Botany, Chinese Academy of Sciences to establish the "DR PLANT Kunming Institute of Botany,Chinese Academy of Science", marking the official start of the brand's scientific research journey in exploring alpine plant skincare.
Through the relentless efforts of the research team, DR PLANT have not only delved into the evolutionary mysteries of alpine plants, but have also achieved significant results in resource development and sustainable utilization. Especially for iconic alpine plants like Dendrobium, plant doctor use cutting-edge extraction techniques to accurately capture and preserve their active ingredients, allowing these ancient natural essences to rejuvenate in the form of modern technology, showcasing the unique charm and infinite possibilities of "Chinese ingredients" to the world.
For a decade, DR PLANT has always adhered to the original intention, integrating China's spirit of technological innovation with profound traditional Chinese medicine culture. Upholding the brand concept of "Alpine Plants - Pure Beauty", DR PLANT is committed to creating skincare products that not only meet modern aesthetics but also embody Eastern wisdom. DR PLANT have opened up a new path for the cosmetics industry in China by continuously exploring the unique value of alpine plants and combining the power of modern biotechnology. They have demonstrated a profound understanding and unique expression of natural beauty on the international stage, effectively showcasing national confidence and cultural confidence.
Taking up social responsibility actively, the protection of biodiversity has achieved fruitful results.
As the shining light of national products with a mission, DR PLANT always stands at the forefront of protecting biodiversity of alpine plants, adhering to the philosophy of "respecting nature, advocating science, and giving back to society", leading the industry's trend. In ecologically precious areas such as Manyuan Village in Yunnan and Ludian Township, DR PLANT have established a "National Bio-cultural Demonstration Garden," carefully restoring and protecting over 90 acres of pristine ecological oasis. They have transformed the former rubber forest into a lush paradise of Dai medicinal and skincare plants, making the village appear like a pearl nestled in the lush greenery. The forest coverage rate has soared to over 90%, painting a harmonious ecological picture of "village hidden in the forest, houses blending with the scenery."
In addition, DR PLANT has partnered with the United Nations Development Programme (UNDP) to create a project for biodiversity conservation and sustainable utilization, becoming the first and only project sponsored by a Chinese private enterprise under the United Nations. This forward-looking initiative not only lays a solid foundation for deepening biodiversity conservation, but also showcases the firm stance and outstanding contributions of Chinese enterprises in the field of environmental protection to the world. In recent years, the United Nations Development Programme has collaborated with the Yunnan Academy of Forestry and Grassland Sciences to work with DR PLANT, innovatively constructing a five-in-one cooperation model of "UN + government + research + enterprise + community". This not only deepens the core value of biodiversity conservation in the development strategy of enterprises, but also pioneers a new path for enterprises to participate in biodiversity conservation and sustainable utilization, setting an example for more companies to engage in this cause.
It is worth mentioning that the DR PLANT has transformed the achievements of biodiversity conservation into market driving force. They have closely cooperated with Yunnan Academy of Forestry to promote the entry of rare plants such as Dendrobium into the field of cosmetics raw materials, allowing the beauty of nature to benefit a wider range of people. In this fertile soil of biodiversity conservation, DR PLANT will focus on the application of Dendrobium officinale, Dendrobium nobile, and Rubus chingii, weaving together a beautiful future of green development. Since its establishment, DR PLANT has deeply rooted the philosophy of "alpine plants, pure and beautiful skin" in its heart. With strong scientific research capabilities, it carefully refines the pure power of alpine plants and transforms it into a series of high-end skincare products, winning wide acclaim and love from consumers.
In the future development journey, DR PLANT will continue to leverage its resource advantages, make sustained efforts in the utilization of alpine plants, and demonstrate respect and love for nature through practical actions. The mission of biodiversity conservation will be integrated into the brand development, painting a beautiful picture of harmonious coexistence between humans and nature.
Company: DR PLANT
Country：China
Web:https://www.drplant.com/
Email Address: zwysxhs@drplant.com.cn
Contact：Anna
Telephone：010-58302307 |
